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An all-Ukrainian information campaign to promote non-cash payments has been launched

An all-Ukrainian information campaign to promote non-cash payments has been launched - photo -

As part of the campaign, the National Bank together with its partners will go public about modern opportunities for widespread application of cashless payments, in particular, on how to open a bank account, types of payment cards, online banking, how to make payments and transfers through payment sites and marketplaces using banking details and QR code. In addition, they will explain in detail how NFC technology works, how to tokenize a payment card and add it to a smartphone, smart watch or fitness bracelet, and also remind us of the basic security rules for cashless payments.


"According to results of a study performed by the National Bank in 2020, 76% of Ukrainians have used a payment card over the past year, but only 21% have used online banking. Another quite significant percentage of citizens, having received a salary, scholarship or pension on the card, withdraw money from it at an ATM and pay in cash," said Alexey Shaban, Deputy Head of the NBU.


He added that the older generation of Ukraine needs the most support in mastering cashless payments, especially in the regions, since this topic requires skills not only in financial, but also in digital literacy. "Therefore, we expect that young people will help the older generation get acquainted with the nuances of cashless payments and teach them how to pay for utilities online and buy online," said Alexey Shaban.


So, the #Cashless campaign is not only educational in nature, but also takes on a social direction. "The National Bank consistently pursues a policy aimed at increasing the share of non-cash payments. We have a roadmap for the cashless economy development until 2025, which provides for a gradual transition of Ukraine to a Cashless economy by stimulating cashless spending, developing the infrastructure of cashless payments, reducing the use of cash and ensuring the sustainability of the payment infrastructure," said Arsen Makarchuk, Director of the NBU's strategy and Development Department.

"Today we see a clear trend towards an increase in the number and volume of cashless payments. Ukrainians are increasingly giving preference to cashless payments. Cashless payments have already become a habit for many Ukrainians that meets their current needs. At the same time, it is an indicator of both the growth of financial literacy and confidence in payment innovations. We are confident on the following: thanks to the information campaign, citizens of all ages will find answers to all their questions and use various cashless payment tools even more often," commented Olga Vasilyeva, Deputy Director of the NBU's Department of Payment Systems and Innovative Development.


For educational purposes, the National Bank also launches a special web page (landing) "Cashless" with detailed information on the campaign and cashless payments.


The #Cashless information campaign will last for three months in all regions of Ukraine with the support of the International Finance Corporation (IFC) in partnership with the Swiss State Secretariat for Economic Affairs (SECO) and the UK foundation for effective governance, the Individuals' Deposit Guarantee Fund and the Cyber Police.


The campaign is a progress of the information campaigns on cash payment security #Аnatomyofagrivnya and anti-fraud #Shakhraygoodbye.


For reference:

General partners of the #Cashless information campaign: Individuals' Deposit Guarantee Fund, PROSTIR, Mastercard, EMA, Cyber Police, Portmone, Ipay, Kyivstar, Alfa-Bank, Eldorado, Foxtrot.

Information partners: PrivatBank, Oschadbank, Ukreximbank, Raiffeisen Bank, UKRGASBANK, FUIB, Ukrsibbank, OTP Bank, Credit Agricole Bank, Universalbank, Kredobank, ProCredit Bank, Taskombank, Bank Credit Dnepr, A-Bank, Bank

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