MTB Bank at the EDGE 2024 conference in Dubai

Recently, our top management, Deputy Chairman of the Board Ilya Klimovich and Head of Innovation Department Dmitryi Yakovlev, participated in the EDGE 2024 conference - a key event from Mastercard dedicated to the future of digital technologies and commerce.

The EDGE 2024 conference brought together innovation leaders in the world of payment systems. The event presented a new perspective on the interaction of humans and artificial intelligence: the main emphasis was on AI as a complement to the digital world of humans, rather than a replacement for their work.

The panel discussions discussed important issues of developing and implementing innovative online and offline solutions that simplify shopping for customers. Colleagues from Africa presented an interesting and simple solution for changing POS terminals and their screens, focused on improving the customer experience. Overall, the conference was aimed at improving the level of customer service in various areas by implementing innovative solutions and approaches.

In addition to the main conference program, our leaders also held working meetings at the central office of Mastercard, where they got acquainted with the latest developments of the innovation center, new systems for analyzing transactions and customer behavior. Among the interesting cases were examples of using AI on websites, improving search engines and implementing recommendations for choosing purchases., augmented reality cameras that add an emotional component to the shopping process, helping banks create new products.

«Participation in such events is very important for expanding the worldview, searching for new ideas and technological development, so we have already formed a task plan for ourselves for implementation by 2025» - noted Ilya Klimovich.

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