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СХ, customer experience, also known as customer service – a concept that used to be something new and not entirely clear, but is now being discussed by representatives of different areas of business on large platforms.

It was people-centricity as the DNA of the company that was discussed at the 16' CUSTOMER EXPERIENCE CONFERENCE, in which the head of the marketing and advertising department Olga Kralova and Deputy Head of Marketing Department Yuliana Kuchinskaya.

At this professional cross-platform for entrepreneurs and company executives from different industries, a new contour of customer experience was formed as a driver of company profit in our time of constant challenges.

Trends, fruition point, technology and building lovemark brands, the use of artificial intelligence and much more that helps improve the client’s CX.

"Customer experience research is no longer a new, but very important component of any business. Formation and implementation of a CX strategy, measurement and improvement of CX is a basic need for building a successful company. Without understanding your customer , his preferences, interests and values, it is quite difficult to move forward and grow,” says Olga Kralova.

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